Case Studies for Search Engine Optimization - Airport Executive Limo INC


Key Facts:
In order to ensure the maximum flow of quality traffic to the targeted site, Solsnet critically examined the key phrases identified by the client and accordingly introduced specific pages to facilitate the overall service process.
In order to ensure the maximum flow of quality traffic to the targeted site, Solsnet critically examined the key phrases identified by the client and accordingly introduced specific pages to facilitate the overall service process.
Key Stats:
Traffic increases: 500 %
Average visitors per week: 875
Key phrases identified: 9
Google Page Rank: 2
Alexa Rank: 2,468,275
Traffic increases: 500 %
Average visitors per week: 875
Key phrases identified: 9
Google Page Rank: 2
Alexa Rank: 2,468,275
Site Overview:
Airport Executive Limo Inc. is a leading provider of luxury ground transportation in the region. Airport Executive Limo Inc. provides luxurious transportation for all events and purposes e.g.corporate entertaining, weddings and proms etc.
Airport Executive Limo Inc. is a leading provider of luxury ground transportation in the region. Airport Executive Limo Inc. provides luxurious transportation for all events and purposes e.g.corporate entertaining, weddings and proms etc.
The Challenge:
Airport Executive Limo Inc faced serious issues as per its navigability and top ranking in search results. Our target was to enhance the potential of all of its keywords as well as rest of the web features that were supposed to be effectively optimized in order to get desired results on the web.
Airport Executive Limo Inc faced serious issues as per its navigability and top ranking in search results. Our target was to enhance the potential of all of its keywords as well as rest of the web features that were supposed to be effectively optimized in order to get desired results on the web.
The Goals:
SolsNet had to restructure the whole web. For this reason, we had to build a completely new SEO‐friendly website now serving more to the new untapped markets of our prestigious client. The refurbishment and revitalization of the web by our team of SEO experts could not only offer a corporate look now but also an optimized business revival on World Wide Web.
SolsNet had to restructure the whole web. For this reason, we had to build a completely new SEO‐friendly website now serving more to the new untapped markets of our prestigious client. The refurbishment and revitalization of the web by our team of SEO experts could not only offer a corporate look now but also an optimized business revival on World Wide Web.


The Strategy:
We carried out a strategic but complex set of operations so as to optimize this site. SolsNet offered exclusively customized solutions to this project and it took some effort to put the very site on top of all search results. Along with providing a comprehensive set of SEO solutions, we also designed transparent reporting systems with relevant data and effective metrics to assess the regular progress of overall SEO campaign of our valued client. SolsNet utilized following SEO strategies to achieve a top ranking status for our clients within search results on the web:
| Competitive Analysis | Extraction of JavaScript and CSS from template | ||
| Keyword Analysis and Recommendations | Optimizing robots.txt | ||
| Website Architecture Recommendations | Title & meta tag optimization | ||
| Error page validation | Site taxonomy/theming optimization | ||
| Broken link/broken image testing | Alternative "ALT" attribute inclusion | ||
| Reciprocal Linking | HTML/CSS validation | ||
| Keyword density validation | Static and XML sitemap optimization | ||
| Link Building/Directory Submission | SEM Account Management | ||
| 3 Way Link Building, Blog & RSS Suggestions | Global navigation enhancements (images converted to CSS, etc) | ||
| Article Writing and Submission | Blog Writing | ||
| Social Media Optimization | Search Engine Ranking Report | ||
| Post Analytics Consulting | Website Analytics | ||
The Accomplishments:
Below are two graphs that show Airport Executive Limo INC rapid growth:

Airport Executive Limo INC Ranking Report:
| Keywords | Google.com | Google.ca | Yahoo |
| toronto airport limo | 6 | 5 | 34 |
| toronto airport taxi | 6 | 6 | 15 |
| wedding limo | 28 | 4 | - |
| airport limo | 9 | 4 | - |
| airport taxi | 22 | 9 | - |






