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Case Studies for Search Engine Optimization - Pearson Airport limousine

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Key Facts:
arrowKey Phrases were identified by the client.
arrowSolsNet analyzed these phrases to ensure optimum traffic     towards the site.
arrowSpecific pages were introduced to help the service     process.
Key Stats:
Traffic increases: 400 %
Average visitors per week: 635
Key phrases identified: 8
Google Page Rank: 3
Alexa Rank: 1,305,790
Site Overview:
Pearson Airport limousine provides taxi, and limo services through out Toronto, Canada. Through its website, Pearson Airport limousine offers a range of services to its clients.
The Challenge:
SEO means pact with a number of organizational challenges.. Conquering will help your organization's online occurrence and in
turn will have a positive impact on lead generation for your business. SolsNet implies too many factors that influence SEO that
tolerate a precise ROI number to be related with SEO.
The Goals:
Apart from receiving a large number of online queries from the customers, www.pearsonairportlimousine.com was supposed to be graded as top‐ranking websites of its nature in all leading search engines like Google, Yahoo, and MSN etc. For this reason, it was our goal to meticulously apply numerous SEO strategies and methods for www.pearsonairportlimousine.com in order to get its desired top ranking within search results.
Pearson Airport Limousine

Search Engines

The Strategy:
SEO strategies, as tactically applied by SolsNet, worked like a catalyst for this site by offering a higher percentage of online growth and web preference altogether. Especially, by utilizing our keyword research expertise, SolsNet did a wonder for this client. For www.pearsonairportlimousine.com, we duly identified smartly chosen and meticulously arranged keywords to effectively target online marketing campaigns and as a significant part of all SEO services, our team of SEP professionals expanded the existing keyword list of pearsonairportlimousine.com and included best‐chosen keywords and phrases depending upon their relevancy and pertinence.

arrow Competitive Analysis arrow Extraction of JavaScript and CSS from template
arrow Keyword Analysis and Recommendations arrow Optimizing robots.txt
arrow Website Architecture Recommendations arrow Title & meta tag optimization
arrow Website Architecture Recommendations arrow Site taxonomy/theming optimization
arrow Error page validation arrow Alternative "ALT" attribute inclusion
arrow Broken link/broken image testing arrow HTML/CSS validation
arrow Reciprocal Linking arrow Static and XML sitemap optimization
arrow Keyword density validation arrow SEM Account Management
arrow Link Building/Directory Submission arrow Global navigation enhancements (images converted to CSS, etc)
arrow 3 Way Link Building, Blog & RSS Suggestions arrow Blog Writing
arrow Article Writing and Submission arrow Search Engine Ranking Report
arrow Social Media Optimization arrow Website Analytics
arrow Post ­ Analytics Consulting    


The Accomplishments:
Below are two graphs that show Pearson Airport Limousine's rapid growth:

SEO Graph

seo growth graph

Pearson Airport Limousine Ranking Report:

Keywords Google.com Google.ca Yahoo
toronto airport limo 3 3 1
airport taxi 7 1 6
toronto airport taxi 2 3 1
limo toronto 8 6 3
airport limo 6 3 8
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