Tips for Finding the Right SEO Keywords
Keyword optimization is one of the most important aspects of search engine optimization or SEO. Choosing the right keywords is crucial for the success of your search engine optimization (SEO) efforts. Targeting the wrong audience can lead to increased costs and poor results. In this blog post, we’ll share expert tips on how to select the most effective SEO keywords for optimizing your website’s content. By following these tips, you’ll be able to improve your search rankings and drive more relevant traffic to your site.
1. Select a topic
This can’t be very spread out. You should be as unambiguous as possible. Before finalizing a topic, you must be able to answer these questions to get a clearer idea.
- What is the main topic?
- Does it have any subtopics that you’d cover?
- Is the subtopic relevant enough to be mentioned in it?
- Who is your audience?
- What benefits will the reader get from it?
2. Keyword Brainstorming
Once you’ve shortlisted/selected your blog topic, the next step is to think of a few keywords. This is an important step and many simply skip it. To increase traffic on the blog, it’s smart to think from the user’s point of view and create a list of keywords that you think a regular person would use when looking for such a topic. Write down a few keywords that you think are suitable for this. Preferably, these sentences should be of different lengths, from 2 to 6 words.
3. Use a Keyword Tool to Search Keywords
With the aid of a keyword tool, you can now begin your keyword research procedure. If you don’t already have one, start with the Google Keyword Planner tool, which is free. It is more than sufficient.
Paste all the terms you came up with throughout the brainstorming phase here. Your only goal is to know whether or not your target market is using these keywords in search queries. Utilizing a variety of keyword phrases of various lengths will assist you in a remarkable balance between head and long-tail keywords.
4. Use Keyword Filters
For each keyword you enter, the Google Keyword Planner tool will provide you with the search volume and level of competition. You will also see a ton of related keywords that Google suggests.
Write down high search volume terms, and then check the list of relevant keywords (suggested by Google Keyword planner) to see if any suitable keywords can be utilized in the blog.
TIP: You can use related keywords in sub-topics or sub-headings of the blog.
5. Give Long-Tail Keywords Priority
Most people make the mistake of choosing head keywords with high search volume. Now it might look like a good idea but it isn’t very smart. Head keywords are usually too generic to have a high conversion rate, but ranking high for a head keyword like “business” is difficult.
However Long-Tail keywords are keyword phrases that contain three or more keywords, for example, “internet marketing business in Chicago”. Remember that ranking on the first page of Google for a long-tail keyword with 2,000 monthly searches is always preferable to rank on the 20th page of Google for a head keyword with 100,000 monthly searches.
Long-tail keywords are becoming more important as mobile usage and mobile assistant search queries have increased.
More than half of all internet users now use mobile devices to search for information and browse the web. And the majority of them prefer voice search using mobile assistants, which has many lengthier sentences than a Computer search.
6. Investigate LSI Keywords
When selecting a keyword phrase, look for relevant LSI keywords to add context and meaning to a blog post.
LSI keywords, also known as Latent Semantic Keywords, help search engines determine what a blog post is truly about. If you’re optimizing a blog post for the term “Doors,” for example, some LSI keywords to consider include, wood, aluminum, glass, home, renovation, décor, and so on. These LSI keywords tell search engines that your main phrase “Doors” refers to the doors we use in our homes.
In conclusion, choosing the right SEO keywords is crucial for the success of your search engine optimization efforts. By following the tips outlined in this blog post, you’ll be able to improve your search rankings and drive more relevant traffic to your site. Start by selecting a specific topic and brainstorming keywords from the user’s point of view. Use a keyword tool to research the search volume and competition for each keyword, and give priority to long-tail keywords. Remember to also investigate LSI keywords to add context and meaning to your blog post. By following these tips, you’ll be able to select the most effective SEO keywords for optimizing your website’s content.