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So many hopes and dreams are repeated by so many disappointments and losses. The lady behind Öko Baby, Jennifer Tunjic didn’t let all of this hamper her positivity and motivation in her personal and professional life. She fought all her fears and societal pressure and came out as a hopeful, happy and successful individual.

Jennifer was fighting infertility and says, “It took many attempts to achieve success with different fertility clinics and specialists, we beat the odds and it was not easy. My message is to not let infertility consume or defy you. I isolated myself throughout my journey and hid behind my shame. But now it’s time that I allow myself to heal and help others through their journey”.

Öko Baby is a passionate project that Jennifer envisioned while pregnant with her son, Nikolas. Her goal is to offer parents a no-fuss one-stop shop offering unique eco-friendly products for babies and toddlers.

We are truly impressed by her courage and power and want to share a candid side of her personality with our followers. So, here is our question & answer session with her that we thoroughly enjoyed, and you surely will as well.


What advice do you have for kids of this time and age?
I want to advise creating a more balanced approach to life by engaging more through one-on-one communication as opposed to solely utilizing devices.

What makes you smile and what scares you the most?
My husband and children make me smile the most. What scares me the most is losing them.

What is that one food item that you can eat daily?
I can eat chocolate daily.

What’s an alternate profession you choose for yourself?
If I have to choose an alternative to what I do now then I would have been a Lawyer.

What is your greatest strength and weakness?
My tenacity is my greatest strength, and my biggest weakness is that I take things too personally.

Do you love what you do and why?
I love being able to offer customers a one-stop-shop experience through a bilingual user-friendly website. Our mission is to provide uniquely designed products that are eco-friendly, durable, and affordable. I also love being able to connect with individuals who have shared my struggle with infertility and being able to offer them support.

Where do you see yourself in the competition?
We offer local and European-designed baby goods that are eco-friendly and made from sustainable materials. Our products are unique, beautifully handcrafted, and are not typically sold in large chain stores. I see Öko Baby also as an outlet for connecting and supporting individuals who suffer from infertility and offering them a platform to share their struggle and journey to parenthood.

How do you balance your work and private lives?
I create a task list to prioritize my workload, activities, and delegate duties to my husband.

What if you could be a famous person/celebrity who would you be and why?
I would be Princess Diana. She was a wonderful humanitarian that was able to interact more intimately with the public and touch people’s hearts. Her tireless commitment to helping others drew much attention to many charitable causes and organizations.

What is your pet peeve?
My biggest pet peeves are injustice and procrastination.

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