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Facebook… Email marketing… Twitter… Vimeo… YouTube… Flickr… Yelp… FourSquare… Groupon… Google+… Does it ever end??

Let’s face it, it’s easy to get overwhelmed when it comes to marketing your business. Or to spend a lot of time getting caught up in the next “big thing”-especially online. Because new tactics are sexy and have buzz. Plus everyone else is doing it, so you feel as if you probably should, too.

When you’re an entrepreneur, the real problem with all these bright, shiny options is they’re so distracting that you end up overlooking the low-hanging fruit. So you spend too much time and/or money on the new trendy stuff compared to the results you create (i.e., sales, clients, customers and revenues).

To help put an end to this costly syndrome, today I’m sharing five powerful marketing tactics with you. Each is either free, or really darned cheap. Plus, all are simple to implement and can pack a powerful punch.

1. Email Address Marketing

Get an email address that’s attached to your Website domain so it reads [email protected] (Your Web hosting service should provide at least a few emails for free). This looks more professional. It get’s your name and URL in front of prospects. Plus people are going to go to your Website because they see it in your email. If you like getting your email via Yahoo, Hotmail, Gmail or some other service, simply have your email forwarded there from your corporate email address.

2. Business Card Marketing

You have to invest in business cards no matter what. It’s worth the tiny additional investment to make use of the back side. You can put: an offer for something they can download from your Website in exchange for their name and email (a great choice to build your list!)…A list of your specialties…A helpful tip along with info on how they can get more…A special discount coupon…All your locations…etc. You don’t have to stop there though. You can get postcards, booklets and flyers all printed by Printivity to give information to potential clients and further increase your brand awareness. Really, the sky is the limit depending on your target market’s needs and your goals.

3. Telephone Marketing

In this age of electronic communication, picking up the phone and calling clients and customers is an especially powerful tactic. Sure, it takes a bit of your time. But you’d be amazed how much they appreciate it. And how many more sales you get as a result. Depending on your business, you may be able to have an employee make calls for you.

4. Other Marketing

It’s also important to consider other products that you could use to market your business even further. If possible, attending various trade shows and conferences can be extremely beneficial for a small business to try and build their brand further. Whilst at these events, it might be worth getting some bottles printed with your logo from a company like Custom Water. Giving out these sorts of products are useful as more people will be carrying your logo around with them, increasing your brand visibility to other people.

Source: http://www.startupnation.com/business-articles/9725/1/free-cheap-marketing-tactics-five.htm

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