Planning to augment your viewing of this summer’s London Olympics action with a trusty iPad by your side for stat updates, Twitter chatter and other social interaction? Well, thank your lucky pixels — consumer tablets weren’t even a thing for the last Summer Olympics, in 2008.

Smartphone use hadn’t truly taken off back then, either. The increase in mobile technology is sure to have a profound effect on how millions of viewers — and many athletes — experience the 2012 Games. Fans will be able to converse, debate and rave communally as never before because of mobile proliferation and the explosive growth of social media over the past four years.

We recently took a look at how Facebook, Twitter and YouTube have grown since 2008, and the findings were pretty incredible. Facebook celebrated breaking 100 million users at the end of summer, Twitter was still explaining the concept of @ replies to its users and YouTube had just launched its mobile site and pre-roll ads.

The digital marketing agency iProspect recently looked at social growth too, but expanded the lens to include mobile, coverage and viewership numbers as well. Some of iProspect’s social numbers are slightly different than the ones we highlighted — but that’s because just when in 2008 you grab data from delivers different results. Either way, the comparison offers a great snapshot of how much the media landscape has changed since the last Summer Olympics.

iProspects findings, culled from Nielsen, eMarketer and Forrester, are presented in the infographic below. Check it out, then tell us in the comments how mobile and second screen technology will affect your 2012 Olympics experience.

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