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After Google Panda now it’s time for Google Penguin to changing changing the search rankings around the web. This update to Google’s algorithm was rolled out a couple of days ago, and it’s main purpose is to make Google be able to recognize and punishes web spam more effectively.

More specifically this algorithm update will target:

  • link schemes designed to increase rankings of certain pages or websites
  • keyword stuffing used to increase the rankings of a certain page
  • duplicate content used with the purpose of increasing the size of a website and thus its rankings
  • redirects and cloaks used to show one things for users and another for search engines

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