After Google Panda now it’s time for Google Penguin to changing changing the search rankings around the web. This update to Google’s algorithm was rolled out a couple of days ago, and it’s main purpose is to make Google be able to recognize and punishes web spam more effectively.
More specifically this algorithm update will target:
- link schemes designed to increase rankings of certain pages or websites
- keyword stuffing used to increase the rankings of a certain page
- duplicate content used with the purpose of increasing the size of a website and thus its rankings
- redirects and cloaks used to show one things for users and another for search engines