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Google’s Helpful Content Update: Content for the People, by the People

The new Helpful Content Update that Google pre-announced last week has now begun to go out. The update is a site-wide signal that targets websites with a disproportionately large volume of unsatisfactory or useless material that is written with search engines in mind first. Google claims that the “helpful content upgrade” adds a new site-wide …

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Successful Email Marketing Campaign

Here’s Your Quick Guide to Running a Successful Email Marketing Campaign

Despite being a decades-old marketing strategy, email marketing is a constantly changing medium. With limited time, developing effective email marketing campaigns necessitates a delicate balance between strategy and execution. However, finding that sweet spot isn’t just a guessing game, and you have a lot of power to make your email stand out. Building an effective …

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email marketing campaign

What Is an Email Marketing Campaign and How Can You Ace It?

Sending emails to potential clients and consumers is part of the efficient marketing strategy known as email marketing. This effective strategy can be applied for a number of objectives, such as increasing conversions, product promotion, or building brand awareness and loyalty. Email is a crucial strategic channel for almost every business and one of the …

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How to Choose the Best Web Hosting Service in 2022

How to Choose the Best Web Hosting Service in 2022

You’re thinking about creating a website for your company, but you’re stuck on which type of hosting to go with. Choosing a web hosting business is one of the most crucial decisions you’ll make. There are a lot of options available, and deciding which one is ideal for you might be difficult. When picking a …

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12 Principles of Good Web Design

12 Principles of Good Web Design that You Simply Can’t Ignore

A website serves as more than just an access point to a good or service; it offers a tale about a brand and piques the user’s interest in what the company has to offer. A website’s colors and design principles should complement the objectives and guiding principles of the company it represents, just like other …

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Best Strategies to Get More Leads on Social Media in 2022

Best Strategies to Get More Leads on Social Media in 2022

Nearly half of all internet users now use social media. They use it regularly to feed platforms vast volumes of data. This information is useful for generating social media leads. Marketers can use it to directly target their consumers. Businesses that use social media lead generation tactics and suggestions are more likely to get greater …

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How To Create A Twitter Marketing Strategy For Your Brand In 2022

How To Create A Twitter Marketing Strategy For Your Brand In 2022

Twitter is a wonderful tool for attaining your marketing objectives. It is a goldmine of marketing potential, with almost 330 million monthly active users. Twitter is where all the juicy dialogues and strong ideas are expressed, and it should be a component of your marketing strategy. You can use Twitter to increase brand exposure, drive …

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Amazon Marketing Strategies & Trends to Follow in 2022

Amazon Marketing Strategies & Trends to Follow in 2022

It’s hardly an exaggeration to suggest that Amazon has become synonymous with online shopping. Users nowadays don’t ‘Google’ items; instead, they look them up on Amazon first. It’s backed up by the numbers. Despite the pandemic and its related barriers, Amazon’s annual sales increased by 31.6 percent year over year from September 2020 to September …

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Key advantages of Amazon Marketing

Key advantages of Amazon Marketing

Last year, Amazon added over a million new vendors. Every day, that’s an additional 3,000 sellers. You need a technique to stand out if you’re selling things on Amazon. You risk falling behind the competition if you don’t. It’s possible that your sales and ROI will suffer. Consider utilizing Amazon Advertising instead. Here are some …

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The Dominant Role of Voice Search Optimization in 2022

The Dominant Role of Voice Search Optimization in 2022

Is your website’s organic traffic (and visibility in search engine results pages) falling short of your expectations? One of the causes could be that your website isn’t geared for voice search. If you want to improve traffic from voice assistants like Alexa, Siri, or Google Assistant, you must follow a few key voice search SEO …

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