Why do you need to conduct a website audit? Because you need to learn about the strengths, and weaknesses of your website, as well as the areas that you need to improve in order to increase traffic and sales.
Today, there are more than four million websites on the Internet. With a simple click of the mouse, a potential customer can access millions of web pages. This fact has made the Internet an integral part of global communication.
However, not everyone is familiar with the intricacies of the Internet and how it works. It is important to make sure that the content of your website reflects your company’s culture and products or services. If you have a website, there is no reason why it cannot be useful. In addition, you want to make sure that your website is user-friendly and easy to navigate.
USABILITY AND TECHNICAL ANALYSIS
The first step in improving the usability of your website design is to conduct a USABILITY AND TECHNICAL ANALYSIS. This will help determine if the website is user friendly, and what technical issues it might have. Once you determine the usability of your site, you will need to investigate the content, as well as the links. You can conduct this analysis on your own. However, you may need assistance from professionals, like the folks at SOLSNET – your local Marketing Agency in Mississauga. The results will help you create an improved website design.
Your website’s content should be unique. If you think that people are not finding your content unique enough, it is time to do some updating. A content audit is vital, because the content of your website could be affecting the site’s ranking. Your website might be ranked high, but if the content is not informative, it could mean that you have a poor understanding of the Internet. You need to know how and when to add new content. For example, if you already have a blog, you may want to add an article series at the end of each day to catch up with the day’s news.
On the technical side, you also need to identify the root cause of your website errors. These errors could be caused by broken links, content errors, broken links, and even invalid meta tags. You need to find out what links are causing your website problems. For example, if you accidentally created a link in your HTML file that sends a spam email to all of your customers, you may want to check your emails.
Finally, you need to conduct a CONTENT ANALYSIS to identify any SEO issues. Such as misspelled words, keyword stuffing, broken links, and other content errors. You may find that your website does not comply with search engine guidelines. This could mean that your website is blocked and other people will not be able to find your site On the Internet.
Search engines use a variety of methods to rank websites. In order to provide their users with the best results, search engines look at the content, keywords, and other factors. This includes examining how many links point back to your site from other sites, which is called backlinks.
Other things that search engines look at are things such as the title, description, image, headers, Meta tags, and other meta information. However, when it comes to ranking, search engines like to see a site’s original content, as well as the keywords used in the site. If you have any duplicate keywords within your site, these may hurt your rankings.
Therefore, you must get a website audit done to see what areas of your website are causing your rankings to drop and need to be fixed. Doing this can save you a lot of time and frustration, as well as money.