It’s hardly an exaggeration to suggest that Amazon has become synonymous with online shopping. Users nowadays don’t ‘Google’ items; instead, they look them up on Amazon first.
It’s backed up by the numbers. Despite the pandemic and its related barriers, Amazon’s annual sales increased by 31.6 percent year over year from September 2020 to September 2021, reaching $457.9 billion (YoY).
If you offer physical goods, you should list them on Amazon as part of your overall marketing strategy, regardless of where your primary store is located. Another aspect of that strategy should be paying for platform advertising.
Amazon is one of the only companies that has benefited significantly from the COVID-19 outbreak. For example, the company’s Q4 2020 earnings of $125.6 billion were above the Wall Street projection of $119.7 billion, resulting in a 42 percent rise in earnings.
These results follow a $4 billion investment in anti-coronavirus efforts. This demonstrates that Amazon not only had the foresight to create e-commerce to where it is now, but it also has earth-shaking events paving the way to its retail shopping dominance.
What is Amazon Marketing, and how does it work?
On every level, Amazon is a fantastic platform. It’s a wonderful venue to exhibit products, gain more sales, and develop brand awareness, with a big reach (47 percent market share in the US and UK, and 31 percent market share in Germany).
As an online merchant, it’s clear that Amazon is no longer a nice to have the choice, but rather a requirement. And, in order to compete in this competitive industry, you’ll need to be up to date on Amazon marketing trends and changes.
Simply said, Amazon Marketing is a set of actions used to advertise and sell things on Amazon, and it consists of the following:
Amazon SEO – Improving the visibility of product pages in Amazon’s organic search results. This occurs on the platform (On-Amazon). The majority of the measures are free of charge (Non-Paid).
Amazon Advertising – Endorsing brands and items through Amazon’s native advertising formats. Advertising on Amazon is normally paid, and the advertising might take place directly on Amazon or on other websites and platforms (On- and Off-Amazon, respectively).
External Marketing – Using promotional avenues other than those provided by the platform. External marketing is done outside of Amazon and might be paid or unpaid.
What Makes Amazon Ads So Unique?
Amazon has something more powerful than Google: intent. Google has name recognition and inventory, but Amazon has something more powerful: intent. If one Google “best running shoes,” they might simply be at the research stage. When they search for the same phrase on Amazon, however, they’re more likely to make a buy.
One of the reasons why sellers with their own e-commerce sites should sell and advertise their products on Amazon is because of this. This massive, global platform brings your product in front of customers who are eager to buy. That’s a powerful statement.
Another benefit is that it’s much easier to track performance because conversions happen immediately on the platform. It’s the right time that people to make the most of Amazon and start selling on it.