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Online Marketing

The Dominant Role of Voice Search Optimization in 2022

Is your website’s organic traffic (and visibility in search engine results pages) falling short of your expectations? One of the causes could be that your website isn’t geared for voice search. If you want to improve traffic from voice assistants like Alexa, Siri, or Google Assistant, you must follow a few key voice search SEO …

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Optimize Landing Page for Lead Generation in 2022

How to Optimize Landing Page for Lead Generation in 2022

Your business can benefit greatly from a well-designed and optimized landing page. Landing pages are necessary for both paid and organic marketing strategies in order to increase conversion rates and total ROI. However, converting your leads into prospective consumers involves far more than just picking the appropriate color or other cosmetics. Your potential customers have …

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Marketing Trends Brands Are Going to Follow in 2022

The Marketing Trends Brands Are Going to Follow in 2022

Around the turn of each year, there is always a lot of interest in digital marketing trends and marketing innovation. The year 2022 will be no different, in fact, it will be much more so, because Covid has put downward pressure on marketing budgets, forcing marketers to seek for new cost-effective tactics. Trends in marketing …

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Experiential Marketing – What You Need To Know As a Marketer

Experiential Marketing – What You Need To Know As a Marketer

Experiential marketing, unlike traditional or internet marketing, is a unique, swift, and successful technique to increase brand awareness through face-to-face interactions with customers. It appeals to all five senses, evoking emotions that result in long-term memories that have been found to increase brand loyalty. Experiential marketing allows you to create brand awareness and loyalty while …

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Choosing the Right Digital Marketing Agency

Choosing the Right Digital Marketing Agency in Canada – All You Need To Know

For most business owners with little time, navigating the world of digital marketing is a daunting task. Many businesses require a dependable and capable digital partner to handle their internet marketing needs. There has been a tremendous increase in online investment and the availability of advertising platforms in this era of digital marketing. Online retail …

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SEO Vs. PPC – Which one is better for your brand in 2021?

SEO Vs. PPC – Which one is better for your brand in 2021?

In the ever-expanding world of digital marketing, there’s always the debate about SEO vs. PPC, especially if you’re just getting started. Almost every time you make a Google search, you will find yourself clicking on a link in the SERPs. The biggest website traffic drivers are still search engines. Given these facts, it’s no surprise …

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Why Blogging Is Still A Key Digital Marketing Component In 2021

Why Blogging Is Still A Key Digital Marketing Component In 2021

Blogging is an important part of any digital marketing plan because it may boost your lead generation by 67 percent and generate up to 97 percent more traffic to your website. Visitors may learn a lot about your company and the products and services it offers by reading well-written and interesting blogs. You can use …

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What is Sales Funnel in Digital Marketing and How You Can Create One

A digital marketing sales funnel is a visual representation of the process of turning leads into customers from the standpoint of sales and marketing. Simply put, sales funnels are the phases that visitors or browsers must go through before converting. It’s a marketing phrase describing the trip that prospective buyers take on their path to …

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Top 10 Digital Marketing Trends to Follow in 2021

Marketing has travelled a long journey over decades. Even digital marketing has seen a sea change just over the past 10 years. The transformation has been astonishing. But the best part is that the transition is ongoing. With the increasing penetration of smartphones and other digital devices and improved connectivity to the mobile internet, the …

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International Marketing and It’s Importance

What Is International Marketing and Why It’s Important

As the economic climate gets tougher globally, most businesses are expanding their markets internationally to capture a new consumer base. The marketing practices of these businesses, therefore, are also changing accordingly, having a significant impact on the companies’ financial health. International Marketing is the solution for organizations that have done well in their home market …

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