Users form a first impression of your website in 50 milliseconds, according to Google, and that initial impression can have a rippling impact on a variety of marketing initiatives. A solid website design may boost SEO initiatives, help establish trust, inspire people to convert, allow firms to stand out among competitors, bolster PPC campaigns, and much more.
Your website is one of the most significant components of your company’s online presence, so make sure it’s well-designed. Your website is also where you nurture bottom-of-funnel leads in order to convert them. As a result, any website failures that force your prospects to leave your website are unaffordable.
Your website should be developed with your target audience in mind and should give a positive user experience. There are numerous other advantages to having a professional website design for both your company and your target audience. A successful digital marketing strategy has always required strong branding and beautiful web design, and this has not changed.
FACT: 94% of users’ first impressions of healthcare websites were design-related
The difference now is that firms are being compelled to find new and innovative ways to reach their target customers. As a result, we’re learning exactly how significant good site design can be. Most businesses are aware that having a good website design is critical. After all, your internet presence has the potential to build or break your company.
Investing in a well-designed, professional website might be intimidating for small businesses, especially if you’re on a budget or have limited technical skills. Alternatively, if you currently have a functional (though outdated) website, you may question the need for a redesign. However, facts and studies show that proper web design is crucial, and the design of your company’s website affects customer experience, lead generation, and, eventually, your bottom line.
Poor web design can undermine your credibility as well as turn off potential clients. People like to view content on well-designed websites, and if your content is unappealing, you’ll probably lose more than a third of your visitors.
What is good web design?
While there is considerable personal choice in how people interpret design, research suggest that our perceptions of design are quite consistent. In reality, science and psychology back up the premise that we are drawn to beautiful objects and that good design has an innate effect on people. Color, form, and size are used in all of the designs. A good design uses such aspects to create a visual language that is consistent.
Just as there’s a measurable difference between “good English” and “bad English”, there is also “excellent design” and “poor design” when it comes to your website. While we may not all be equally adept at communicating visually, web designers have been taught to do so. Therefore it’s important to invest in a professional, well-designed website design that communicates effectively with your customers and prospects.
Here are some aspects of a good website design:
You should make these things as easy to find as possible in your web design; otherwise, you’ll frustrate and possibly drive away your users. Consider following industry best practices, such as putting your core services in the main menu and displaying your phone number in the upper-right corner of your website.
Because your navigation is one of the most significant aspects of your website design, it’s crucial that it’s well-designed. Many designers use Hick’s Law to take into account the psychology underlying the design. The more options you provide someone, the longer it takes them to make a decision, according to Hick’s Law. “Keep it simple, stupid,” as the saying goes.
Good site design directs your users’ gaze and tells them where they should look. Your website’s design can assist consumers identify buttons and clickable elements, bring attention to unique deals, and highlight calls to action. All of these factors can influence users to do the behaviors you desire.
FACT: It only takes visitors 50 milliseconds to form a first impression of your website design
- BRAND TRUST
As previously said, 3 out of 4 consumers will rate your company’s legitimacy based on the appearance of your website. Modern and professional designs are more likely to inspire trust. Meanwhile, a badly designed website may cause someone to question your credibility.
Mobile devices currently account for the bulk of online searches, and this trend is only expected to grow. With Google now promoting a mobile-first strategy, having a mobile-friendly website design is a must if you want to stay current and be found online. In fact, 85% of adults believe that a company’s mobile website design should be on par with or better than its desktop website design.
On the surface, a website design may look wonderful, but if it has complicated coding or too many large graphics that make it slow to load, people will leave and SEO marketing will suffer. Web designers might occasionally get carried away with smart designs or technologies that appear fantastic on the surface but detract from a site’s overall optimization.
Importance of Web design in Digital Marketing
Your company’s and brand’s website is frequently the initial point of contact for potential customers. It only makes sense that you put your best foot forward by using professional and user-friendly site design to properly explain what you’re all about.
Layout, content, images, search engine optimization, and conversion rate optimization are just a few of the factors that go into web design. While site design is an important and necessary aspect of your marketing efforts, many firms overlook the fact that it is only one component of a larger digital marketing strategy that should be consistent in appearance, feel, and purpose with other marketing activities such as pay per click advertising.
When it comes to site design, there are a slew of factors to consider, including layout, content, graphics, SEO, and conversion rate optimization. While web design is an important and necessary part of your marketing efforts, many companies overlook the fact that it is only one component of a larger digital marketing strategy that should be consistent in look, feel, and purpose with other marketing efforts such as PPC – Pay Per Click advertising.
Previously, websites were simply built to meet one or two parts of digital marketing requirements. Digital marketing services, on the other hand, have made individuals aware of the necessary changes to websites. A good marketing company would understand how to employ web design as an efficient digital marketing strategy.
Why Web Design Is Important For Digital Marketing
Web design and digital marketing are becoming increasingly intertwined. The majority of internet marketing tactics, such as SEO, SEM, and Content Marketing, are heavily reliant on a company’s website. So, if you want to use digital marketing tactics to promote our company, you’ll need a solid business website. Unlike in the past, websites are now developed with WordPress, which is a very flexible platform. You don’t have to worry about coding or outputs because WordPress has everything you need built in.
Aside from digital marketing, a website is required for any type of business, whether small or huge. The reason for this is that your consumers and audience will find you online rather than in a physical location. The impact of websites on online marketing is a critical consideration. Because you won’t be able to implement any marketing strategy if you don’t have a functional website.
FACT: 38% of people will stop engaging with your website if your content and layout is unattractive
Furthermore, you will use internet marketing strategies such as advertisements, SEO, and social media marketing to direct your customers to your website. If customers are not impressed with the website after redirecting, then all of your efforts will be for naught. Another key point to remember is that a decent website will always allow you to use Digital Marketing Strategies. Customers and business owners both profit from this.
In this digital age, businesses are adopting new methods to establish a brand in a short amount of time. A website is the first thing that comes to mind when we think of a business. The website back then looked nothing like it does now. Even a student with no prior expertise can now create his own website in a matter of hours. Making a website isn’t enough; we also need to promote it.
Web design and digital marketing are the most effective ways to promote your company’s website. The crucial thing to remember now is that both a website and digital marketing play a vital part in business growth.
Do you need a new website?
If you believe your website needs to be updated, keep some crucial factors in mind as you plan your makeover. You should talk to your web designer about each one to guarantee that any modifications you make to your website will be beneficial. All too often, a redesign makes a website perform worse than before since each of these aspects isn’t taken into account.
A website with a lot of photographs, videos, and interactive material, for example, may appear wonderful, but it will slow down the site. Users don’t want to wait for sites to load, so this may raise bounce rate. It’s only through extreme care, a focused approach, a thorough understanding of your goals, and the help of a professional web design and marketing team that your web redesign project can succeed.