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Web Design and Development

Importance of Web Design in Digital Marketing

Importance of Web Design in Digital Marketing

Users form a first impression of your website in 50 milliseconds, according to Google, and that initial impression can have a rippling impact on a variety of marketing initiatives. A solid website design may boost SEO initiatives, help establish trust, inspire people to convert, allow firms to stand out among competitors, bolster PPC campaigns, and …

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What is Core Web Vital and How to Improve Core Web Vitals Scores

After years of constant evolution, Google is getting where it ought to have been in the first place. Rather than rolling out policies and guidelines that have largely prioritized the search engine over users in the past, Google’s core focus now has rightly fallen on the end user’s convenience more than ever. As we look …

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What is Brand Management?

What is Brand Management?

For many, the phrase itself may be telling and self-explanatory: the management of a brand. But before we dig deeper into this imperative function of marketing, let us ask ourselves a more basic question: what is a brand? A brand is how a company distinguishes its products or services from others. A brand can be …

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Why to opt for Online Business?

Today, the world has become a global village. Now almost everything has been improved to a newer, bigger and more advanced version than before. It’s not only about gadgets but businesses have also progressed to a whole new level. In this digital time and age, more and more businesses are opting for online business operations, …

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7 Deadly Sins of Business Meetings

Skype meetings used to be a weekly ritual for InQuicker, a health-care IT company with offices in Nashville, Tenn., and Vancouver, B.C. “It had always felt a bit contrived to meet weekly,” says company co-founder and CEO, Michael Brody-Waite. “I think it hurt morale to place what is essentially a giant productivity speed bump in …

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The paradigm shift from desktop searches to mobile searches

Over the last few years or so, the importance of mobile websites has increased rapidly. With more and more mobile handsets becoming internet enabled, people who are more interested in using the internet expect to be able to use it on the go! The paradigm shift from desktop searches to mobile searches has finally happened …

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The Importance of Blogs to Corporate Website Success

While some business representatives would have you believe that the role of a weblog is a necessary evil, the industry insists the blog is part of the driving force behind company profits. Marketers realize there are dollars to be made on the internet but also that content is king. Content builds trust. Once you provide …

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Mobile Phone Owners Know the Secret of the Platinum Rule

We love our mobile phones but many owners are still navigating websites that take too long to load or do not fit on screens. We hate the long scroll bars and links that do not work. Mobile phone users deserve better built websites that deliver information fast! This reminds me of what a friend said …

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WebBuzzers to Watch in 2011

Technologies are growing faster with new ones coming out every day; Internet has changed from been a platform for viewing of standstill websites to more dynamic, lively and interactive one. More people are using it and more it provides the opportunity for businesses to do their branding using interactive new tools, applications and features that …

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Go eCommerce!

Online businesses are earning huge revenues by selling their products and services online through various electronic platforms. Estimates suggest that total volume of US ecommerce retail sales were US$44 billion in 2002 which has increased to US$56 billion in 2003 and to US$6.3 trillion in 2005; showing dynamism, potential and effectiveness of going eCommerce. An …

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