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Google Fonts: What They Are, Pros and Cons, and the Best Ones in 2021 So Far

Google Fonts: What They Are, Their Pros and Cons, and the Best Ones in 2021 So Far

“Making the web more beautiful, fast, and open through great typography and iconography,” reads the header message on the Google Fonts website. According to Google, Google Fonts makes it easy to bring personality and performance to your websites and products. It helps you collaborate with open source “making beautiful typography and iconography accessible to anyone …

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Do You Think Your Website Is Secure? Think Again!

It’s 2021. The world is in the midst of the worst pandemic it has ever seen. Locked down or just avoiding the crowd and exposure to the virus, more people are now visiting your website. If it’s an e-commerce site, the traffic may be heavier than the rest. But is it safe itself, or for …

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Top Brand Management Challenges for Marketers

Top Brand Management Challenges That Marketers Still Face Today

Any business that has ever existed is built on one or more products or services. Sometimes, it’s just one offering that the enterprise is known for; other times, multiple product or service offerings are made under one roof. In the prior case, the management of the brand might seem easier as there’s just one product …

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What is Brand Management?

What is Brand Management?

For many, the phrase itself may be telling and self-explanatory: the management of a brand. But before we dig deeper into this imperative function of marketing, let us ask ourselves a more basic question: what is a brand? A brand is how a company distinguishes its products or services from others. A brand can be …

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In E-Commerce, During and Post Covid 19, It Is All About Unique Ideas

The significance of “going digital” cannot be questioned. Businesses are setting up their e-commerce stores and new entrants are establishing e-commerce websites. Today, it is very easy to build and launch an e-commerce website, thanks to website designers, website builders, ready-made templates, etc. The need for an e-commerce website is the need of the hour. …

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How Can Your Small Business Gear Up for The Holiday Season?

The holiday season is one of the best times that a business can decide to make the best of. Whether it’s a big one, a small one or whatever, the chances of getting people to buy more of your product increases during the holiday period. Do you want to increase sales and gear up your …

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Who Should I Talk to About My Website’s SEO?

Finding people who are “professionals” to discuss the optimization of your website with is usually not a problem. However, making a good choice and picking the expert who would really help can be a daunting task. There are experts from across the world who are quite knowledgeable and, of course, who send email pitches to …

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Free Online Tools to Scan Your Website for Vulnerabilities

Website Security is a big concern for everyone today, from web developers all the way down to end-users. The fear of ever-evolving viruses, malware and countless other threats in 2019 is real as real can be. Most webmasters pay attention to web design, SEO, and content and reduce the security aspect to the back burner. …

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Website Security- 3 Quick Ways to Keep Your WordPress Website Secure

If you own a website or you are thinking of owning one, then you should consider security as one of the key aspects of your website’s survival. There are few things you need to keep note of when running routine checks (and please make these regular!) that will ensure your safety. Here are three quick …

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2 Must-know Reasons to have Mobile Websites

Life has changed in an unexpected way and shall continue to surprise us. Playgrounds have been replaced by computer games, ghost of offline media is now scared of social media marketing campaigns, shopping malls are old fashioned & online shopping stores are the places. Businesses are utilizing every possible way to heighten their statuses and …

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