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The significance of “going digital” cannot be questioned. Businesses are setting up their e-commerce stores and new entrants are establishing e-commerce websites. Today, it is very easy to build and launch an e-commerce website, thanks to website designers, website builders, ready-made templates, etc. The need for an e-commerce website is the need of the hour. People now prefer to shop online as they mostly cannot take time out from their busy schedule to visit markets, stores, or marts. From groceries to gadgets, buyers are inclining towards ordering products online. Various factors are behind the rise of the e-commerce trend. One of those reasons also includes the current scenario of COVID 19.

The competition between e-commerce businesses is ruthless and cutthroat. In such a competitive environment the only thing that sets your business apart is how unique and different your idea is. E-commerce brands are coming up with interesting and distinctive ideas during COVID 19 to engage and entice their target market. Providing convenience and comfort to the customer is of prime importance. Following are a few smart ideas that can help your e-commerce business grow multiple folds;

Introduce COVID 19 Sales:


We all know that everywhere people are suffering from the after-effects of the COVID 19 crisis. Some people have been laid off, some are unable to survive in this critical situation and businesses are either closing down or going to skeleton structure to cut down expenditures. In such a scenario make the most out by introducing sales on selective products. The buying power has declined and if you want to make the best out of this condition then you should smartly play around.

Home-delivery made easy:


Make your customers feel that you care for them. Provide them the convenience of home delivery in the best possible time. Make it quick, faster, and reliable. On-time delivery always lifts the mood of a customer. Improve your service controls and standards. Your customer will not switch no matter what.

Multiple payment options:


It is observed that multiple online stores don’t provide customers with different payment options. This limits their business earning. If you want to have an e-commerce store that excels then you must provide your visitors and customers with multiple payment options. Not everyone is a particular card-holder, so it will be in your benefit to have different payment gateways on-board.

Experience-based promotion:


In a difficult time like COVID 19, people like to read something relatable. Make your narration style a little personal and experience-based. Let people know you are going through the same and still trying to provide the best service possible to your valued customers. Mention real-life examples that relevant. Show them through social media assets what people customers have to say about your brand. Make your audience connect with you.

Alter the marketing style:


As time has changed, the marketing approach needs to change as well. Adapt the marketing style that has empathy, emotional connection, testimonials of satisfied customers, uniqueness, and convenience that you offer. The struggle is real for everyone, make them realize that you care for them, and understand from your marketing collaterals and designs.

Introduce new products for discounts:


We all know people want to save money these days; this means that they are spending on products that provide them something unique. Offer them discounted prices. Make them buy the product because you are offering it at a price that is lower than the usual price. Make your target audience impulsive, they will place the order.

In the tough time of COVID 19, you need a rock-solid and evolving strategy based on significant ideas to ease customers. Make your customers the priority, think about their convenience, and make them the best offer. Your unique ideas and execution will make your e-commerce grow.


Expert Opinion:
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