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Experiential Marketing – What You Need To Know As a Marketer

Experiential Marketing – What You Need To Know As a Marketer

Experiential marketing, unlike traditional or internet marketing, is a unique, swift, and successful technique to increase brand awareness through face-to-face interactions with customers. It appeals to all five senses, evoking emotions that result in long-term memories that have been found to increase brand loyalty. Experiential marketing allows you to create brand awareness and loyalty while …

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Choosing the Right Digital Marketing Agency

Choosing the Right Digital Marketing Agency in Canada – All You Need To Know

For most business owners with little time, navigating the world of digital marketing is a daunting task. Many businesses require a dependable and capable digital partner to handle their internet marketing needs. There has been a tremendous increase in online investment and the availability of advertising platforms in this era of digital marketing. Online retail …

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Early shopping trends and consumer behaviours for the 2021 holiday season

It takes a lot of time for retailers to get ready, strategize, plan and finally execute for the holiday season. It is observed that this year’s holiday season is already in full swing and has started quite early. According to research from Google and Ipsos, 39% of Canadians say that they have already started shopping …

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Importance of Web Design in Digital Marketing

Importance of Web Design in Digital Marketing

Users form a first impression of your website in 50 milliseconds, according to Google, and that initial impression can have a rippling impact on a variety of marketing initiatives. A solid website design may boost SEO initiatives, help establish trust, inspire people to convert, allow firms to stand out among competitors, bolster PPC campaigns, and …

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Google Fonts: What They Are, Their Pros and Cons, and the Best Ones in 2021 So Far

“Making the web more beautiful, fast, and open through great typography and iconography,” reads the header message on the Google Fonts website. According to Google, Google Fonts makes it easy to bring personality and performance to your websites and products. It helps you collaborate with open source “making beautiful typography and iconography accessible to anyone …

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SEO Vs. PPC – Which one is better for your brand in 2021?

SEO Vs. PPC – Which one is better for your brand in 2021?

In the ever-expanding world of digital marketing, there’s always the debate about SEO vs. PPC, especially if you’re just getting started. Almost every time you make a Google search, you will find yourself clicking on a link in the SERPs. The biggest website traffic drivers are still search engines. Given these facts, it’s no surprise …

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eCommerce Digital Marketing Strategy in 2021

eCommerce Digital Marketing Strategy in 2021 – What you need to know

Digital marketing has risen at a staggering pace over the past few years. And this growth has been multi-dimensional, more lateral than linear, branching out into different sub-fields which over the period of a few years, have become full-scale domains in their own right. eCommerce Digital Marketing is one such domain that has seen a …

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Why Blogging Is Still A Key Digital Marketing Component In 2021

Why Blogging Is Still A Key Digital Marketing Component In 2021

Blogging is an important part of any digital marketing plan because it may boost your lead generation by 67 percent and generate up to 97 percent more traffic to your website. Visitors may learn a lot about your company and the products and services it offers by reading well-written and interesting blogs. You can use …

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Shaping Digital Future of Online Education Providers

Shaping Digital Future of Online Education Providers

The extensive use of technology in our everyday lives has transformed the educational infrastructure as well. The need for digital transformation and solutions to market online educational services have emerged in the past few years and since then the education sector is continuously evolving through digital tools and platforms. What is digital transformation? Digital transformation …

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What is Sales Funnel in Digital Marketing and How You Can Create One

A digital marketing sales funnel is a visual representation of the process of turning leads into customers from the standpoint of sales and marketing. Simply put, sales funnels are the phases that visitors or browsers must go through before converting. It’s a marketing phrase describing the trip that prospective buyers take on their path to …

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