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Social Media

TikTok Marketing Tactics: How to Create a Successful Strategy in 2022

If you’re planning a social media strategy for 2022, it’ll be difficult not to include TikTok. It’s as powerful as any other “big” platform, with over one billion monthly active users and over 173 million first-time installs across app stores in the last quarter of 2021 alone. Genuine content reigns supreme in the TikTok universe. …

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What Is Social Media Marketing

Key Pillars & Impact of Social Media Marketing

The question, in this increasingly digital age – where technologies like AI (Artificial Intelligence), IoT (Internet of Things), and a more advanced mix of them, i.e. AIoT (Artificial Intelligence of Things), begin to reign supreme – might sound quite rudimentary. But it’s not. Social media marketing is also evolving dramatically and it’s also employing emerging …

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Performance Marketing 101 – What It Is and How It Works

With the global business environment getting tougher, advertisers are faced with the challenge of slashed ad spends. And as most businesses cut conventional advertising methods and switch to smart ones, digital marketing has seen a remarkable rise over the past decade. But the evolution hasn’t stopped as even digital marketing gets smarter by the day …

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WHY YOU NEED TO HIRE A SOCIAL MEDIA MANAGER

TEN REASONS WHY YOU NEED TO HIRE A SOCIAL MEDIA MANAGER

This is 21 century, a digital era where to have a victorious business, you are bound to HAVE social media!                              “We get to live in a time that we get to use social media as a tool” Even if you have existence on digital platforms, you still need experts to run the show. Social …

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How To Devise Solid Online Reputation Management Plan

Have you ever thought about how your target market looks at your brand? Whether your brand has a positive image or is perceived otherwise? Let’s face the fact, today, every brand has an image and that image is very significant. According to international studies, a buyers’ or customers’ buying decision hugely (93%) relies upon online …

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Google AdWords Vs. Facebook Ads: Which Is Better For Your Business?

As the battle of Facebook vs. Google rages on, it can often be difficult for advertisers to decide where they should focus their attention. Advertising and creating a brand presence on Facebook has different advantages and requires a different approach than advertising on Google AdWords. To read this article in length click here http://www.wordstream.com/facebook-vs-google  

Brand Positioning in the digital Era!

Just as the digital revolution went full throttled and collided the brick-and-mortar head on, the re-birth of positioning came into being i.e. in the virtual realm. This virtual realm has had the intention to come back and be as big as ever, and with the help of places like www.yourvirtualofficelondon.co.uk, this can now be possible. …

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‘Hashtag’ Declared 2012’s Word of the Year

The American Dialect Society has named “hashtag” as the word of the year, beating out “Gangnam Style,” “YOLO” and “fiscal cliff,” among others. Or, to put it another way: #winning. Each year, the group nominates a series of words and phrases, and then votes to decide the word of the year. It also determines the …

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Facebook hopes new Messenger app will outpace SMS

The big social network is angling to replace text messaging with a new Facebook Messaging service that requires a phone number but no Facebook account. PARIS — Facebook revamped its Facebook Messenger service today in an attempt to get people to dump mobile-phone text messaging in favor of something more sophisticated. Facebook Messenger today is …

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Does Facebook Drive Sales? New Tool Helps Advertisers Find Out

Does Facebook drive sales? That’s a question posed by many an online retailer active on the social network — and one Facebook is looking to answer with a new conversion tracking tool for advertisers. Here’s how it works: Under Ads Manager, marketers can find a unique snippet of code to add to the pages on …

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