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This Week in the Marketing World

While your retargeting ads may face a new hurdle, a new marketing avenue is opening up in the shape of Voice Search. Also, Youtube is becoming more accessible to people around the world, but in North America, less people are logging on to Facebook. Pummeling users with Google remarketing ads they don’t want to see? …

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How to convert your readers into customers

Curating content to engage your audience is one thing, using the same to convert your readers in to customers is another. To master that art, you need some improvisation. Today we will tell you how to not only engage your audience but also convert them in to an addition to your bottom line. Your content …

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Things You Shouldn’t Assume Your Web Designer Knows

When you hire a web designer, there are certain things that you shouldn’t take for granted and start believing that your hire must already know about certain things. You’ve got to ensure that both you and the web designer are on the same page when it comes down to strategy and execution. You may know …

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Why Fake News Will Change SEO Forever

The real presidential winner announced! Popular votes count against the Electoral College! Hillary trumps Donald! Read the full story! Ha! Gotcha! Well this is how fake news works and the real news behind the lines? Well, SEO. But this all is about to change, the SEO will change with that news forever. Just this week, Google …

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5 Web Statistics You Should Know and Love

Trust us, as an online strategy outfit, we meet people who’re so happy about how thousands of people visit their website every month. But unfortunately, getting traffic to your website is not a guarantee that your sales would go off the roof too. When we ask these people where is the website traffic coming from? …

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NURTURE CULTURE – BEING DIGITAL

An organization, business or a commercial entity is defined by the culture it nurtures within its internal milieu. In today’s day and age tagging along with the current business strategy fads demands you not only keep a vigilant eye on the happenings in the corporate world but also practice those practices at workplace. Being digital …

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SITUATIONAL MARKETING: COFFEE IN BED? HERE’S AN AD

Take a trip down the chronology of marketing and you’ll find out that marketers’ efforts size is shrinking as the time grows.  There were times when marketing use to be big and on a larger scale but these days marketing is personal. It doesn’t mean that marketing is dying out; in fact it’s on the …

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