Blogging is an important part of any digital marketing plan because it may boost your lead generation by 67 percent and generate up to 97 percent more traffic to your website. Visitors may learn a lot about your company and the products and services it offers by reading well-written and interesting blogs. You can use blogging to create an important medium for converting visitors into consumers.
Businesses use blogging to boost traffic to their site, increase their inbound marketing gains, and drive more potential customers to their site. A recent report reveals that about 80% of organizations that utilize blogging as part of their marketing plan report acquiring customers. The report also shows that for 82 percent of companies, blogging is crucial to their success.
Blogging is one aspect of marketing that has remained consistent over the years, despite significant changes in strategy; it’s still an important part of every company’s marketing strategy. However, marketers often get asked by the clients that why they still need a blog in 2021 when things have transformed at a drastic pace. In this article, we’ll try to answer that question.
What Is Blogging?
According to WordPress.org, a “blog” is an abbreviated version of a “weblog,” which is a term for websites that keep a running record of information. A blog mainly consists of diary-style commentary and links to material on other websites, and is organized in reverse chronological order. Blogs include a wide range of topics, from personal to political, and can be focused on a single topic or a broad range of topics.
A blog is a website-based online diary or journal that may contain text, images, videos, and other material. It’s possible for a blog owner to arrange their site for private or public access because it can operate just for personal use, as well as sharing information with an exclusive group, or engaging the public.
The term Blogging refers to the self-publication of writing, photography, and other forms of media on the internet. What began as a way for people to post diary-style entries has now been integrated into many businesses’ websites and marketing mix. Through frequent updates and interesting content, these business blogs keep their audience engaged and up-to-date.
Blogging For Business – Mythbusters
While some people consider blogging a no-brainer, others find the activity quite hard to pull off. If done right, blogging is both easy and lucrative. But if you aren’t passionate or consistent, you’ll hardly find any gains out of the hard work that you put in half-heartedly. But if you want to be a successful blogger, these are some myths that you need to bust before making any progress. Here are some.
Myth 1: Business Blogging Is Extremely Difficult
Well, blogging isn’t easy because the results don’t come instantly and with no effort. But when compared to the other methods businesses have used to reach people through the years, it’s a piece of cake. Ask yourself which one of these is more convenient: blogging or going door-to-door? Do you prefer to write a blog article every day or make dozens of cold calls instead?
Myth 2: Business Blogging Isn’t A Viable Business Model
This one is completely incorrect now; bloggers are making millions of dollars these days. Niche bloggers, especially, tend to make tons of money if their blog gets the right traction. With concerted efforts, businesses of all types and sizes are able to attract visitors to their website and turn these leads into profitable conversions.
Myth 3: Business Blogging Isn’t All About You
Your blog is as much a reflection of yourself as it is of your potential buyer. So, you’ll be taking the wrong approach if fail to strike a balance. Since a blog must be created out of your own passion and interest, it will definitely lose the audience’s interest if your own conviction fluctuates.
Myth 4: Interaction With Readers Isn’t Important
It’s nearly as awful to declare you don’t have to interact with readers as it is to say you don’t have to reply to customer service concerns. As a blogger, you must recognize that your blog readers are all consumers or future customers who need to be treated with respect. In the digital world, your brand is mainly judged by its online interactions, therefore the more you connect, the better.
Myth 5: Practice Won’t Make You Perfect
There is no such thing as perfection in anything, but business blogging is a skill that will undoubtedly develop with practice. You’ll make mistakes in the beginning and you’ll learn from those mistakes to fine-tune your business blogging skills. There’s always a hidden potential of your blog that you don’t know about.
Why Blogging Is Still Important In 2021 For Your Brand
There has never been a better time for businesses to incorporate blogging into their marketing plan than now, with nearly 4 billion individuals worldwide connected to the internet. A strong brand’s notion is to lead the pack and become the “gold standard” in a certain niche.
Organic marketing is the foundation of effective marketing and brand growth, and content marketing is the most significant component of organic marketing. While content marketing encompasses a variety of roles, blogging is by far the most important.
Here are some ways that blogging can help you with your branding efforts:
1. Gives SEO Boost
All organic marketing and content marketing tactics are built on the foundation of search engine optimization. Because search engines prefer fresh content, peppering your blog page with keyword-rich posts and integrating high-quality backlinks (on relevant anchor texts) will increase your website’s SEO rank.
You may also employ keywords to improve your Google ranking by blogging. If you deliberately employ words and phrases that your target audience is looking for, your website will be more discoverable. If you’re a vacation rental management company in Florida, for example, you’ll want to show up as quickly as possible when someone searches “where to stay in Destin.”
2. Builds Authority And Trust
It takes time to establish trust and authority. A brief glance at your website is insufficient to persuade a potential customer that your product or service is the answer to their problem. You may utilize storytelling to develop a personal connection with your readers and show them why your company is the best option by blogging.
Creating SEO-friendly, high-quality posts will help your website appear as a brand that knows what it’s doing, positioning you as a thought-leader in your field. Similarly, writing on valuable topics that meet the needs of your target audience can help you establish authority in your industry.
3. Creates Loyalty
Your target audience will respond positively to content that is both informative and valuable. This implies that your blogs will keep your audience interested in your brand and ensure that they remember you.
While your blogs may not be the most important contributors to brand loyalty, regularly writing content and sharing it on social media channels can help you reach out to people and entice them to engage with your company.
4. Tells Your Story
Every company has a story to tell, and the greatest place to tell it is on your blog! Aside from the technical reasons for why businesses should blog, another advantage of blogging is that it allows you to express yourself.
Your website is certainly full of facts and information about your product or service, but your blog gives you the opportunity to expand on those topics and demonstrate how your company differs from the competition. Use this place to establish a personal connection with your audience and demonstrate how you can have a genuine impact on their life.
5. Increases Conversions
More people will visit your website if you have high-ranking content that helps you establish authority, command credibility, and earn consumer loyalty. More footfall means more conversions, which is especially important if you offer online.
Even if you don’t sell online, an information-rich blog that satisfies your clients’ appetite for specific topics will almost certainly result in website visitors becoming customers. To enhance the odds of converting a visitor into a customer, include enticing CTAs in every post.
Many individuals try to make money by blogging, but only a few succeed. If you’re a blogger, you’re well aware of how much time and effort it takes to maintain and manage your own site. But you’re also aware of some of the significant benefits that blogging may provide. By starting a blog, you may build your own personal brand, network with other industry professionals, and establish yourself as an industry or topical expert.
Again, becoming a blogger isn’t difficult, but you’ll need to work harder and smarter to be successful. It all comes down to bringing something different to the table while still producing high-quality, relevant content and effectively promoting it. You’ll need to overcome obstacles like writer’s block and maintain focus as you work toward your objectives.
Do you have any knowledge about how to grow a blog? Please share your own tactics comments.